Hearst College is a fictional Southern California college, attended by Veronica in the third season. The name was chosen in the series' second season when a prominent Californian name was needed, and there was already a Stanford University. Hearst is named after William Randolph Hearst, a newspaper magnate and leading newspaper publisher. Randolph Hearst's granddaughter Patty Hearst, was signed to play Selma Hearst Rose, the granddaughter of the founder of Hearst College. The character was an heiress of Hearst Mart, a chain similar to Wal-Mart.
The setting of Hearst College was mostly filmed on the campuses of San Diego State University, University of San Diego, and the University of California, San Diego. Assistant Location Manager Steven Lee said that the filming locations were chosen by the director and by production designer Alfred Sole. Sole reportedly "really liked the look and feel of the school", and San Diego State University invited the series with "open arms". Taping at the university led to financial and employment benefits for the university and its students. Alumni worked as crewmembers while students worked as actors; half of the third season extras were students from the university's film department.
Hearst College is first mentioned in the second season, when one of Veronica's fellow jurors recommends its generous scholarships and grant programs. ("One Angry Veronica") Later on in the season, Veronica and Wallace go to a "Get to Know Hearst" weekend. During her visit, Veronica discovers that there is a serial date rapist who shaves the heads of his victims. She manages to exonerate her ex-boyfriend Troy, but is not able to figure out who the rapist is. ("The Rapes of Graff") The third season begins with Veronica, Logan, Wallace, Mac, Dick, Piz and Parker as freshmen at Hearst College. Veronica is studying criminology, and is still living at home. Weevil is the maintenance worker at Hearst, and he forms a friendship with Dean Cyrus O'Dell. At the beginning of the semester, Parker is raped by the Hearst serial rapist. ("Welcome Wagon") Feeling guilty for not helping her, Veronica sets herself to catching the rapist. ("My Big Fat Greek Rush Week") Veronica discovers the identity of the rapist, a fellow student, and Dean O'Dell is found dead. ("Spit & Eggs")
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Famous quotes containing the word college:
“I never went near the Wellesley College chapel in my four years there, but I am still amazed at the amount of Christian charity that school stuck us all with, a kind of glazed politeness in the face of boredom and stupidity. Tolerance, in the worst sense of the word.... How marvelous it would have been to go to a women’s college that encouraged impoliteness, that rewarded aggression, that encouraged argument.”
—Nora Ephron (b. 1941)