3AK - SEN

SEN

While initially, ratings were steadily rising, the station's financial position took a turn for the worse in early 2005, with several employees, including Dermott Brereton, Mark Doran, and Robert Shaw not being paid. This eventually led to Brereton walking out on the station. This dour financial situation could not have come at a worse time, since SEN had recently begun broadcasting into Adelaide. Unfortunately, Adelaide broadcasts were short-lived because of the poor financial situation, and the station's heavy Melbourne focus.

In 2006 it was announced that SEN had acquired rights to broadcast five Australian Football League matches per weekend.