3e - On Air Identifiers

On Air Identifiers

March 2006—present: Channel 6 launched it first set of identifiers (idents) in March 2006 and they remained on the channel up to December 2008 with the re-brand of the channel. The presentation package was produced by Cleverality. There were several indents during this period. The 'blue dot' in the centre of the six would be transformed from a symbol representing entertainment into the 'blue dot'. Examples of those symbols include, the masks for drama and comedy, film reels, a television set etc..

January 2009—present: Channel 6 was rebranded 3e in January 2009. The new idents were made by Dublin based Image Now. The 3e idents consists of the 'e' bouncing around the screen next to the '3', one is generic while the other one has the 'e' in flames trying to put them out. A third ident was added in October 2009 for use before soccer matches, it shows the 'e' kicking a football against the '3'. A fourth ident was added in October 2010, which features the 'e' slipping on a banana skin as a pie and rake hits it.

Christmas idents: During the Channel 6 era the 'blue dot' would turn from a Christmas figure - such as snowmen, mistletoe and holly - into the 'blue dot'. 3e's Christmas idents were made in-house at TV3. Three idents were introduced 'Missletoe', 'Snowballs' and 'Lights' The new idents were first show on Saturday 19 December.