Other Notable Business Proceedings
On April 5, 2000, 4Kids and Mattel signed a licensing agreement to create Hot Wheels die-cast cars and racing sets featuring the PACE Motor Sports line of monster trucks. The license included rights to the monster truck Grave Digger, and a new line of World Championship Wrestling vehicles designed after their star wrestlers such as Goldberg Sting and Bret Hart. The PACE Motor Sports and World Championship Wrestling line of Hot Wheels vehicles have been available nationally at mass-market retailers beginning in the summer of that year.
On January 17, 2006, 4Kids and Microsoft signed a deal to license children's video games exclusively for the Xbox 360 gaming system, in an effort to put more child-oriented games on the system, whose gaming library is currently dominated by games targeted toward the 13-and-up market. One of the first titles announced was Viva Piñata which would be developed by Rare Ltd.
On April 18, 2006, 4Kids launched a new subsidiary entitled 4Sight Licensing Solutions Inc., which licenses and market brands aimed at adults, teenagers and pre-teens. "We have built an impressive roster of captivating and successful children's entertainment properties," said Alfred Kahn. "Given the increased number of brands that we are representing that focus on an older audience, we felt it would be beneficial to organize a new subsidiary primarily devoted to the marketing and licensing of these brands. We believe that we can successfully utilize our marketing and licensing expertise to build brand value for properties targeting an older consumer that are not necessarily media or character driven."
On December 11, 2006, 4Kids Entertainment announced the formation of two subsidiaries, TC Digital Games, LLC, a trading card company, and TC Websites, LLC, an online multi-platform game company.“The formation of TC Digital Games and TC Websites represent a significant enhancement of our business strategy,” said Alfred R. Kahn, Chairman and CEO of 4Kids Entertainment.TC Digital Games LLC and TC Websites, LLC were shut down in 2010,due to continued lack of profitability.
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