Mascot
In early 2006, 8TV introduced its mascot, a toddler named "Pow Pow" who graces some of 8TV's promo ads as well as the main page of its official website. He was originally called simply the "8TV baby" until a name search contest was held to look for a suitable proper name, and eventually the name "Pow Pow" was selected. Pow Pow is always seen wearing a crimson collared shirt with the 8TV logo on its front, decorated by an orange cape with the 8TV logo again on it, as well as a diaper. Sometimes he is seen sporting an electric guitar. He bears an uncanny resemblance of the character Jack-Jack from Disney/Pixar's the Incredibles.
Pow Pow was potentially not the first mascot used by 8TV. During 8TV's early months, it featured a nerd named "Gary the IT Guy" and his fellow fictional 8TV workforce for its promotional activities, who functioned similarly in the form of a mascot for the then-new station.
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