The 1940s and 1950s
During World War II and for many years afterward, Capp worked tirelessly going to hospitals to entertain patients, especially to cheer recent amputees and explain to them that the loss of a limb did not mean an end to a happy and productive life. Making no secret of his own disability, Capp openly joked about his prosthetic leg his whole life. In 1946 Capp created a special full-color comic book, Al Capp by Li'l Abner, to be distributed by the Red Cross to encourage the thousands of amputee veterans returning from the war. Capp was also involved with the Sister Kenny Foundation, which pioneered new treatments for polio in the 1940s. Serving in his capacity as honorary chairman, Capp made public appearances on its behalf for years, contributed free artwork for its annual fund-raising appeals, and entertained crippled and paraplegic children in children's hospitals with inspirational pep talks, humorous stories and sketches.
In 1940, an RKO movie adaptation starred Granville Owen (later known as Jeff York) as Li'l Abner, with Buster Keaton taking the role of Lonesome Polecat, and featuring a title song with lyrics by Milton Berle. A successful musical comedy adaptation of the strip opened on Broadway at the St. James Theater on November 15, 1956 and had a long run of 693 performances, followed by a nationwide tour. The stage musical, with music and lyrics by Gene de Paul and Johnny Mercer, was adapted into a Technicolor motion picture at Paramount in 1959 by producer Norman Panama and director Melvin Frank, with a score by Nelson Riddle. Several performers repeated their Broadway roles in the film, most memorably Julie Newmar as Stupefyin' Jones and Stubby Kaye as Marryin' Sam.
Other highlights of that decade included the 1942 debut of Fearless Fosdick as Abner's "ideel" (hero); the 1946 Lena the Hyena Contest, in which a hideous Lower Slobbovian gal was ultimately revealed in the harrowing winning entry (as judged by Frank Sinatra, Boris Karloff and Salvador Dalí) drawn by noted cartoonist Basil Wolverton; and an ill-fated Sunday parody of Gone With the Wind that aroused anger and legal threats from author Margaret Mitchell, and led to a printed apology within the strip. In October 1947, Li'l Abner met Rockwell P. Squeezeblood, head of the abusive and corrupt Squeezeblood Comic Strip Syndicate. The resulting sequence, "Jack Jawbreaker Fights Crime!," was a devastating satire of Jerry Siegel and Joe Shuster's notorious exploitation by DC Comics over Superman. It was later reprinted in The World of Li'l Abner (1953). (Siegel and Shuster had earlier poked fun at Capp in a Superman story in Action Comics #55, December 1942, in which a cartoonist named "Al Hatt" invents a comic strip featuring the hillbilly "Tiny Rufe.")
In 1947, Capp earned a Newsweek cover story. That same year the New Yorker's profile on him was so long that it ran in consecutive issues. In 1948, Capp reached a creative peak with the introduction of the Shmoos, lovable and innocent fantasy creatures who reproduced at amazing speed and brought so many benefits that, ironically, the world economy was endangered. The much-copied storyline was a parable that was metaphorically interpreted in many different ways at the outset of the Cold War.
Following his close friend Milton Caniff's lead (with Steve Canyon), Capp had recently fought a successful battle with the syndicate to gain complete ownership of his feature when the Shmoos debuted. As a result, he reaped enormous financial rewards from the unexpected (and almost unprecedented) merchandising phenomenon that followed. As in the strip, Shmoos suddenly appeared to be everywhere in 1949 and 1950—including a Time cover story. A paperback collection of the original sequence, The Life and Times of the Shmoo, became a bestseller for Simon & Schuster. Shmoo dolls, clocks, watches, jewelry, earmuffs, wallpaper, fishing lures, air fresheners, soap, ice cream, balloons, ashtrays, comic books, records, sheet music, toys, games, Halloween masks, salt and pepper shakers, decals, pinbacks, tumblers, coin banks, greeting cards, planters, neckties, suspenders, belts, curtains, fountain pens, and other shmoo paraphernalia were produced. A garment factory in Baltimore turned out a whole line of shmoo apparel, including "Shmooveralls." The original sequence and its 1959 sequel, The Return of the Shmoo, have been collected in print many times since, most recently in 2011, always to high sales figures. The Shmoos would later have their own animated TV series.
Capp followed this success with other allegorical fantasy critters, including the aboriginal and masochistic "Kigmies," who craved abuse (a story that began as a veiled comment on racial and religious oppression), the dreaded "Nogoodniks" (or bad shmoos), and the irresistible "Bald Iggle," a guileless creature whose sad-eyed countenance compelled involuntary truthfulness—with predictably disastrous results.
Li'l Abner was censored for the first, but not the last time in September 1947, and was pulled from papers by Scripps-Howard. The controversy, as reported in Time, centered on Capp's portrayal of the United States Senate. Said Edward Leech of Scripps, "We don't think it is good editing or sound citizenship to picture the Senate as an assemblage of freaks and crooks... boobs and undesirables." He criticized Senator Joseph McCarthy in 1954, calling him a "poet." "He uses poetic license to try to create the beautifully ordered world of good guys and bad guys that he wants," said Capp. "He seems at his best when terrifying the helpless and naïve."
Capp received the National Cartoonists Society's Billy DeBeck Memorial Award in 1947 for Cartoonist of the Year. (When the award name was changed in 1954, Capp also retroactively received a Reuben statuette.) He was an outspoken pioneer in favor of diversifying the NCS by admitting women cartoonists. Originally, the Society had disallowed female members. Capp briefly resigned his membership in 1949 to protest their refusal of admission to Hilda Terry, creator of the comic strip Teena. According to Tom Roberts, author of Alex Raymond: His Life and Art (2007), Capp delivered a stirring speech that was instrumental in changing those rules. The NCS finally accepted female members the following year. In December 1952, Capp published an article in Real magazine titled “The REAL Powers in America” that further challenged the conventional attitudes of the day: "The real powers in America are women—the wives and sweethearts behind the masculine dummies..."
Highlights of the 1950s included the much-heralded marriage of Abner and Daisy Mae in 1952, the birth of their son "Honest Abe" Yokum in 1953, and in 1954, the introduction of Abner's enormous, long lost kid brother Tiny Yokum, who filled Abner's place as a bachelor in the annual Sadie Hawkins Day race. In 1952, Capp and his characters graced the covers of both Life and TV Guide. 1956 saw the debut of the Bald Iggle, considered by some Abner enthusiasts to be the creative high point of the strip, as well as Mammy's revelatory encounter with the "Square Eyes" Family—Capp’s thinly-veiled appeal for racial tolerance. (This fable-like story was collected into an educational comic book called Mammy Yokum and the Great Dogpatch Mystery!, and distributed by the Anti-Defamation League of B'nai B'rith later that year.) Two years later, Capp's studio issued Martin Luther King and the Montgomery Story, a 1958 biographical comic book distributed by The Fellowship of Reconciliation.
Capp had often parodied corporate greed—pork tycoon J. Roaringham Fatback had figured prominently in wiping out the Shmoos. But in 1952, when General Motors president Charles E. Wilson, nominated for a cabinet post, told Congress "...what was good for the country was good for General Motors and vice versa," he inspired one of Capp's greatest satires—the introduction of General Bullmoose, the robust, ruthless, and ageless business tycoon. The blustering Bullmoose, who seemed to own and control nearly everything, justified his far-reaching and mercenary excesses by saying "What's good for General Bullmoose is good for everybody!" Bullmoose's corrupt interests were often pitted against those of the pathetic Lower Slobbovians in a classic mismatch of "haves" versus "have-nots." This character, along with the Shmoos, helped cement Capp's favor with the Left, and would increase their outrage a decade later when Capp, a former Franklin D. Roosevelt liberal, switched targets. Nonetheless, General Bullmoose continued to appear, undaunted and unredeemed, during the strip's final right-wing phase and into the 1970s.
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