Al Jazeera - Reach

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Many governments in the Middle East deploy state-run media or government censorship to impact local media coverage and public opinion, leading to international objections regarding press freedom and biased media coverage. Some scholars and commentators use the notion of contextual objectivity, which highlights the tension between objectivity and audience appeal, to describe the station's controversial yet popular news approach.

Increasingly, Al Jazeera's exclusive interviews and other footage are being rebroadcast in American, British, and other western media outlets such as CNN and the BBC. In January 2003, the BBC announced that it had signed an agreement with Al Jazeera for sharing facilities and information, including news footage.

Al Jazeera's availability (via satellite) throughout the Middle East changed the television landscape of the region. Prior to the arrival of Al Jazeera, many Middle Eastern citizens were unable to watch TV channels other than state-controlled national TV stations. Al Jazeera introduced a level of freedom of speech on TV that was previously unheard of in many of these countries. Al Jazeera presented controversial views regarding the governments of many Arab states in the Persian Gulf area, including Saudi Arabia, Kuwait, Bahrain and Qatar; it also presented controversial views about Syria's relationship with Lebanon, and the Egyptian judiciary. Critics accused Al Jazeera of sensationalism in order to increase its audience share. Al Jazeera's broadcasts have sometimes resulted in drastic action: for example, when, on 27 January 1999, critics of the Algerian government appeared on the channel's live program El-Itidjah el-Mouakass ("The Opposite Direction"), the Algerian government cut the electricity supply to large parts of the capital Algiers (and allegedly also to large parts of the country), to prevent the program from being seen.

At that time, Al Jazeera was not yet generally known in the Western world, but where it was known, opinion was often favourable and Al Jazeera claimed to be the only politically independent television station in the Middle East. However, it was not until late 2001 that Al Jazeera achieved worldwide recognition, when it broadcast video statements by al-Qaeda leaders.

Some observers have argued that Al Jazeera has formidable authority as an opinion-maker. Noah Bonsey and Jeb Koogler, for example, writing in the Columbia Journalism Review, argue that the way in which the station covers any future Israeli-Palestinian peace deal could well determine whether or not that deal is actually accepted by the Palestinian public.

The channel's tremendous popularity has also, for better or worse, made it a shaper of public opinion. Its coverage often determines what becomes a story and what does not, as well as how Arab viewers think about issues. Whether in Saudi Arabia, Egypt, Jordan, or Syria, the stories highlighted and the criticisms aired by guests on Al Jazeera's news programs have often significantly affected the course of events in the region.

In Palestine, the station's influence is particularly strong. Recent polling indicates that in the West Bank and Gaza, Al Jazeera is the primary news source for an astounding 53.4 percent of Palestinian viewers. The second and third most watched channels, Palestine TV and Al Arabiya, poll a distant 12.8 percent and 10 percent, respectively. The result of Al Jazeera's market dominance is that it has itself become a mover and shaker in Palestinian politics, helping to craft public perceptions and influence the debate. This has obvious implications for the peace process: how Al Jazeera covers the deliberations and the outcome of any negotiated agreement with Israel will fundamentally shape how it is viewed—and, more importantly, whether it is accepted—by the Palestinian public.

Al Jazeera's broad availability in the Arab world "operat with less constraint than almost any other Arab outlet, and remain the most popular channel in the region", has been perceived as playing a part in the Arab Spring, including the Tunisian and Egyptian revolutions. The New York Times stated in January 2011: "The protests rocking the Arab world this week have one thread uniting them: Al Jazeera, whose aggressive coverage has helped propel insurgent emotions from one capital to the next". The newspaper quoted Marc Lynch, a professor of Middle East Studies at George Washington University: "They did not cause these events, but it’s almost impossible to imagine all this happening without Al Jazeera".