Allianz - Sponsorships

Sponsorships

Allianz provided naming rights for the Allianz Arena, a football stadium in the north of Munich, Germany. The two professional Munich football clubs Bayern Munich and TSV 1860 München have played their home games at Allianz Arena since the start of the 2005–06 season. Both clubs had previously played their home games at the Munich Olympic Stadium; Bayern Munich since 1972 and 1860 München since the 1990s.

Allianz owned the Polish football team Gornik Zabrze but sold its shares in the club in April 2011.

Allianz had been in negotiations with the New York Jets and the Giants to buy naming rights to the New Meadowlands Stadium (now known as MetLife Stadium) in East Rutherford, NJ, but those talks ended due to opposition from Jewish groups and Holocaust survivors.

Allianz has been involved in Formula One since 2000, firstly as a sponsor of the AT&T WilliamsF1 Team, and since 2011 as a sponsor of the Mercedes GP Petronas team.

In early 2009, Allianz signed an agreement to become the Global Partner of the St. Andrews Links Trust.

In early 2012, Allianz entered an agreement with the Sydney Cricket & Sports Ground Trust which oversaw the Sydney Football Stadium being renamed Allianz Stadium. As part of the deal, some of the seats were replaced to read Allianz as well as the future installation of external dramatic lighting.

2012 also saw Allianz partner up with Saracens to be their main shirt sponsor as well as securing an £8m deal for naming rights to their new Barnet Copthall home to be called Allianz Park.

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