A feature of domestic Ambisonic decoders has been the inclusion of a super stereo feature. This allows conventional stereo signals to be "wrapped around" the listener, using some of the capabilities of the decoder. A control is provided that allows the width to be varied between mono-like and full surround. This provides a useful capability for a listener to get more from their existing stereo collection.
A different kind of "super stereo" is experienced by listeners to a 2-channel UHJ signal who are not using a decoder. Because of the inter-channel phase relationships inherent in the encoding scheme, the listener experiences stereo that is often significantly wider than the loudspeakers. It is also often more stable and offers superior imaging.
Both features were used as selling points in the early days of Ambisonics, and especially Ambisonic mixing. It helped to overcome a "chicken and egg" situation where record companies were reluctant to release Ambisonic recordings because there were few decoders in the marketplace, while hi-fi manufacturers were unwilling to licence and incorporate Ambisonic decoders in their equipment because there was not very much mainstream released content. On the one hand, it was worth having a decoder because you could get more out of your existing record collection; while on the other it was worth making Ambisonic recordings because even people without a decoder could gain appreciable benefits.
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