Admirals Club
The Admirals Club was conceived by AA president C.R. Smith as a marketing promotion shortly after he was made an honorary Texas Ranger. Inspired by the Kentucky colonels and other honorary organizations, Smith decided to make particularly valued passengers "admirals" of the "Flagship fleet" (AA called its aircraft "Flagships" at the time). The list of Admirals included many celebrities, politicians and other VIPs, as well as more "ordinary" customers who had been particularly loyal to the airline.
There was no physical Admirals Club until shortly after the opening of LaGuardia Airport. During the airport's construction, New York Mayor Fiorello LaGuardia had an upper-level lounge set aside for press conferences and business meetings. At one such press conference, he noted that the entire terminal was being offered for lease to airline tenants; after a reporter asked whether the lounge would be leased as well, LaGuardia replied that it would, and a vice president of AA immediately offered to lease the premises. The airline then procured a liquor license and began operating the lounge as the "Admirals Club" in 1939.
The second Admirals Club opened at Washington National Airport. Because it was illegal to sell alcohol in Virginia at the time, the Club contained refrigerators for the use of its members, so they could store their own liquor at the airport. For many years, membership in the Admirals Club (and most other airline lounges) was by the airline's invitation. After a passenger sued for discrimination, the Club (and most other airline lounges) switched to a paid membership program.
Membership now costs $300 to $450 a year, depending on AAdvantage frequent flyer program level (and annual renewal membership costs $250–$400); membership can also be purchased with AAdvantage miles. As of December 2010, passengers can buy a 24-hour pass for $50. American Express Platinum Cardmembers receive access to the Admirals Club as a benefit of their membership.
Read more about this topic: American Airlines
Famous quotes containing the word club:
“In another year Ill have enough money saved. Then Im gonna go back to my hometown in Oregon and Im gonna build a house for my mother and myself. And join the country club and take up golf. And Ill meet the proper man with the proper position. And Ill make a proper wife who can run a proper home and raise proper children. And Ill be happy, because when youre proper, youre safe.”
—Daniel Taradash (b. 1913)