Name
The name of the company upon its formation in May 2000 was CGNU plc. In April 2002 the company's shareholders voted to change the company name to "Aviva plc", an invented word derived from "viva", the Latin for 'life' and designed to be short, memorable and work worldwide. In April 2008 Aviva announced that it would adopt the "Aviva" name as its worldwide consumer-facing brand, and that the Norwich Union brand would be phased out in the United Kingdom.
Read more about this topic: Aviva
Famous quotes containing the word name:
“Name any name and then remember everybody you ever knew who bore than name. Are they all alike. I think so.”
—Gertrude Stein (1874–1946)
“What is it? a learned man
Could give it a clumsy name.
Let him name it who can,
The beauty would be the same.”
—Alfred Tennyson (1809–1892)