Sponsorships
In May 2008 Aviva became Norwich City Football Club's main sponsor. In a 2009 television advert starring Paul Whitehouse they feature a Plymouth Argyle F.C. fan who uses Aviva car insurance followed by a Green Army chant. It also acquired the naming rights for the redeveloped Lansdowne Road stadium in Dublin, Ireland, and will now be called the Aviva Stadium.
In 2010, Aviva also took over sponsorship of rugby union's English Premiership from Guinness. The four-year sponsorship deal is valued at £20 million.
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