Big Sur - Tourism

Tourism

Although some Big Sur residents catered to adventurous travelers in the early twentieth century, the modern tourist economy began when Highway 1 opened the region to automobiles, and only took off after World War II-era gasoline rationing ended in the mid-1940s. Most of the 3 million tourists who visit Big Sur each year never leave Highway 1, because the adjacent Santa Lucia mountain range is one of the largest roadless areas near a coast in the contiguous United States. The highway winds along the western flank of the mountains mostly within sight of the Pacific Ocean, varying from near sea level up to a thousand-foot sheer drop to the water. Because gazing at the views while driving is inadvisable, the highway features many strategically placed vista points allowing motorists to stop and admire the landscape. Still, tourists in Big Sur are known for driving obnoxiously slowly so that they can enjoy the scenery without ever leaving the highway. The section of Highway 1 running through Big Sur is widely considered as one of the most scenic driving routes in the United States, if not the world. These breathtaking views were one reason that Big Sur ranked second among all United States destinations in TripAdvisor's 2008 Travelers' Choice Destination Awards.

The land use restrictions that preserve Big Sur's natural beauty also mean that tourist accommodations are limited, often expensive, and fill up quickly during the busy summer season. There are fewer than 300 hotel rooms on the entire 90 mile (140 km) stretch of Highway 1 between San Simeon and Carmel, only three gas stations, and no chain hotels, supermarkets, or fast-food outlets. The lodging options are rustic cabins, motels, and campgrounds, or costly, exclusive five-star resorts, with little in between. Most lodging and restaurants are clustered in the Big Sur River valley, where Highway 1 leaves the coast for a few miles and winds into a redwood forest, protected from the chill ocean breezes and summer fog.

Besides sightseeing from the highway, Big Sur offers hiking, mountain climbing, and other outdoor activities. There are a few small, scenic beaches that are popular for walking, but usually unsuitable for swimming because of unpredictable currents and frigid temperatures. Big Sur's nine state parks have many points of interest, including one of the few waterfalls on the Pacific Coast that plunges directly into the ocean, located at Julia Pfeiffer Burns State Park, although visitors are not allowed on the beach itself to preserve the natural habitat. The waterfall is located near the ruins of a grand stone cliffside house that was the region's first electrified dwelling. Another notable landmark is the only complete nineteenth century lighthouse complex open to the public in California, set on a lonely, windswept hill that looks like an island in the fog.