Use
Some languages, like Japanese, encourage the shortening and merging of borrowed foreign words (as in gairaigo), because they are long or difficult to pronounce in the target language. For example, karaoke, a combination of the Japanese word kara (meaning empty) and the clipped form oke of the English loanword "orchestra" (J. ōkesutora オーケストラ), is a Japanese blend that has entered the English language.
Many corporate brand names, trademarks, and initiatives, as well as names of corporations and organizations themselves, are blends. For example, Wiktionary, one of Wikipedia's sister projects, is a blend of wiki and dictionary. Also, Nabisco is a blend of the initial syllables of National Biscuit Company.
Read more about this topic: Blend
Famous quotes containing the word use:
“... it is use, and use alone, which leads one of us, tolerably trained to recognize any criterion of grace or any sense of the fitness of things, to tolerate ... the styles of dress to which we are more or less conforming every day of our lives. Fifty years hence they will seem to us as uncultivated as the nose-rings of the Hottentot seem today.”
—Elizabeth Stuart Phelps (1844–1911)