Bluetooth Innovation World Cup Marketing Initiative
The Bluetooth Innovation World Cup, a marketing initiative of the Bluetooth Special Interest Group (SIG), is an international competition encouraging the development of innovations for applications leveraging the Bluetooth low energy wireless technology in sports, fitness and health care products. The aim of the competition is to stimulate new markets. The initiative will take three years, having started 1 June 2009.
Bluetooth Innovation World Cup 2009
The first international Bluetooth Innovation World Cup 2009 drew more than 250 international entries, including Nokia, Freescale Semiconductor, Texas Instruments, Nordic Semiconductor, STMicroelectronics and Brunel.
Bluetooth Innovator of the Year 2009
On 8 February 2010, Edward Sazonov, Physical Activity Innovations LLC, was awarded the title of Bluetooth Innovator of the Year for 2009. Sazonov received this recognition at a ceremony held at the Wearable Technologies Show at ispo 2010, a trade show for sporting goods. The award includes a cash prize of €5,000 and a Bluetooth Qualification Program voucher (QDID) valued at up to US$ 10,000. Sazonov’s idea, The Fit Companion, is a small, unobtrusive sensor that, when clipped-on to a user’s clothing or integrated into a shoe, provides feedback about physical activity. The data, transmitted via Bluetooth, can help individuals to lose weight and achieve optimal physical activity. Intended for use in both training and daily activities like walking or performing chores, this simple measuring device may offer a solution for reducing obesity.
Bluetooth Innovation World Cup 2010
The Bluetooth SIG announced the start of the second Innovation World Cup on 1 June 2010, with a focus on applications for the sports & fitness, health care, and home information and control markets. The competition closed for registration on 15 September 2010.
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