Children's Programming
CBS broadcast the live action series Captain Kangaroo on weekday mornings from 1955 through 1982, and on Saturdays through 1984. From 1971 through 1986, the CBS News department produced one-minute In the News segments broadcast between other Saturday morning programs. Otherwise, in regards to children's programming, CBS has aired mostly animated series for kids, such as reruns of Mighty Mouse and Bugs Bunny cartoons, the original version of Scooby-Doo, Jim Henson's Muppet Babies, Garfield and Friends and Teenage Mutant Ninja Turtles. In 1997, CBS began broadcasting Wheel 2000 (a children's version of the syndicated game show Wheel of Fortune), and was broadcasting it simultaneously with GSN.
In September 1998, CBS began contracting out to other companies to provide programming and material for their Saturday morning schedule. The first of these special blocks was CBS Kidshow, which featured programming from Canada's Nelvana studio. It aired on CBS Saturday mornings from 1998 to 2000, with shows like Anatole, Mythic Warriors, Rescue Heroes, and Flying Rhino Junior High. Its tagline was, "The CBS Kids Show: Get in the Act."
In 2000, CBS's deal with Nelvana ended. They then began a deal with Nickelodeon (owned by CBS's former parent company Viacom, which at one time was a subsidiary of CBS) to air its Nick Jr. programming under the banner Nick Jr. on CBS. From 2002 to 2005, Nick's non-preschool series aired on it as well, under the name Nick on CBS.
In 2006, after the Viacom-CBS split (as described above), CBS decided to discontinue the Nick Jr. lineup in favor of a lineup of programs produced by DIC Entertainment and later, the Cookie Jar Group, as part of a three-year deal which includes distribution of selected Formula One auto races on tape delay. KOL Secret Slumber Party on CBS premiered in September of that year; in the inaugural line-up, two of the programs were new shows, one aired in syndication in 2005 and three were pre-2006 shows. In mid-2007, KOL withdrew sponsorship from CBS's Saturday Morning Block and the name was changed to KEWLopolis on CBS. Complimenting CBS's 2007 line-up was Care Bears, Strawberry Shortcake, and Sushi Pack. On February 24, 2009, it was announced that CBS renewed its contract with Cookie Jar for another three seasons, through 2012. On September 19, 2009, KEWLopolis has been changed into Cookie Jar TV.
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Famous quotes containing the words children and/or programming:
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“If there is a price to pay for the privilege of spending the early years of child rearing in the driver’s seat, it is our reluctance, our inability, to tolerate being demoted to the backseat. Spurred by our success in programming our children during the preschool years, we may find it difficult to forgo in later states the level of control that once afforded us so much satisfaction.”
—Melinda M. Marshall (20th century)