Cheerleading - in Popular Culture

In Popular Culture

Movies and television

The revamped and provocative Dallas Cowboys Cheerleaders of the 1970s—and the many imitators that followed—firmly established the cheerleader as an American icon of wholesome sex appeal. In response, a new subgenre of exploitation films suddenly sprang up with titles such as The Cheerleaders (1972), The Swinging Cheerleaders (1974), Revenge of the Cheerleaders (1975), The Pom Pom Girls (1976), Satan's Cheerleaders (1977), and Cheerleaders's Wild Weekend (1979). In addition to R-rated sex comedies and horror films, cheerleaders became a staple of the adult film industry, starting with Debbie Does Dallas (1978) and its four sequels.

On television, the made-for-TV movie The Dallas Cowboys Cheerleaders (which aired January 14, 1979) starring Jane Seymour was a highly-rated success, spawning the 1980 sequel The Dallas Cowboys Cheerleaders II.

The Dallas squad was in high demand during the late '70s with frequent appearances on network specials, awards shows, variety programs, commercials, the game show Family Feud and sitcoms such as The Love Boat. The sci-fi sitcom Mork & Mindy also based a 1979 episode around the Denver Broncos cheerleaders with Mork (Robin Williams) trying out for the squad.

Cheerleading's increasing popularity in recent decades has made it a prominent feature in high-school themed movies and television shows. The 2000 film Bring It On, about a San Diego high school cheerleading squad called "The Toros", starred real-life former cheerleader Kirsten Dunst. Bring It On was a surprise hit and earned nearly $70 million domestically. It spawned five direct-to-video sequels: Bring It On Again in 2003, Bring It On: All or Nothing in 2006, Bring It On: In It to Win It in 2007, and Bring It On: Fight to the Finish. Bring It On was followed in 2001 by another teen cheerleading comedy, Sugar & Spice. In 1993, The Positively True Adventures of the Alleged Texas Cheerleader-Murdering Mom was a TV movie which told the true story of Wanda Holloway, the Texas mother whose obsession with her daughter's cheerleading career made headline news.

In 2006, Hayden Panettiere, star of Bring It On: All or Nothing, took another cheerleading role as Claire Bennet, the cheerleader with an accelerated healing factor on NBC's hit sci-fi TV series Heroes, launching cheerleading back into the limelight of pop culture. Claire was the main focus of the show's first story arc, featuring the popular catchphrase, "Save the cheerleader, save the world". Her prominent, protagonist role in Heroes was supported by a strong fan-base and provided a positive image for high school cheerleading.

In 2009, Panettiere starred again as a cheerleader, this time as Beth Cooper in the film adaptation of the novel I Love You, Beth Cooper.

In 2006, the reality show Cheerleader Nation was featured on the Lifetime television channel. Cheerleader Nation is a 60 minute television series based on the Paul Laurence Dunbar High School cheerleading team's ups and downs on the way to nationals, of which they are the three time champions. The show also explains that cheerleading is a tough sport. The show takes place in Lexington, Kentucky.

The 2007 series Dallas Cowboys Cheerleaders: Making the Team shows the process of getting on the pro squad of the Dallas Cowboy cheerleaders. Everything from initial tryouts to workout routines and the difficulties involved is shown. The series was extended a year to show the process of getting the 2008 Cheerleaders ready.

In 2009, Universal Pictures signed music video and film director Billie Woodruff (Barbershop, Honey) to direct the fifth film in the Bring It On series titled Bring It On: Fight to the Finish. The film stars Christina Milian (who previously played cheerleaders in Love Don't Cost a Thing and Man of the House) and Rachelle Brook Smith, and was released directly to DVD and Blu-ray on September 1, 2009.

The series Glee, which began in 2009, features Dianna Agron as Quinn Fabray, the captain of her high school cheerleading squad, the Cheerios. Quinn becomes pregnant, leading to her expulsion from the squad, but two of the other Cheerios, Santana Lopez and Brittany Pierce also feature heavily in the show. In "The Power of Madonna" Kurt Hummel joins the Cheerios along with Mercedes Jones.

The CW Television Network created the short-lived Hellcats series (2010-2011). This drama was about the ups and downs of being a college cheerleader. It starred Alyson Michalka as Marty (a former gymnast forced to become a cheerleader after her academic scholarship is canceled) and Ashley Tisdale from High School Musical.

Video games

Nintendo has released a pair of video games in Japan for the Nintendo DS, Osu! Tatakae! Ouendan and its sequel Moero! Nekketsu Rhythm Damashii that star teams of male cheer squads, or Ouendan that practice a form of cheerleading. Each of the games' most difficult modes replaces the male characters with female cheer squads that dress in western cheerleading uniforms. The games task the cheer squads with assisting people in desperate need of help by cheering them on and giving them the motivation to succeed. There are also a All Star Cheerleader and We Cheer for the Wii in which you do routines at competitions with the Wiimote & Nunchuck. All Star Cheerleader is also available for Nintendo DS.