Licensing
The series lent itself naturally to the development of "Cheers" bar-related merchandise, culminating in the development of a chain of "Cheers" themed pubs. Paramount's licensing group, led by Tom McGrath, developed the "Cheers" pub concept initially in partnership with Host Marriott, which placed "Cheers" themed pubs in over 15 airports around the world. Boston boasts the original Cheers bar, historically known to Boston insiders as the Bull and Finch, as well as a Cheers restaurant in the Faneuil Hall marketplace, and Sam's Place, a spin-off sports bar concept also located at Faneuil Hall. In 1997 Europe's first officially licensed Cheers bar opened in London's Regent's Street W1. Like Cheers Faneuil Hall, Cheers London is a replica of the set. The gala opening was attended by James Burrows and cast members George Wendt and John Ratzenberger. The actual bar set had been on display at the Hollywood Entertainment Museum until the museum’s closing in early 2006.
The theme song to the show was eventually licensed to a Canadian restaurant, Kelsey's Neighbourhood Bar & Grill.
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