Christine Craft - TV Career

TV Career

In 1974, Craft took a position as a weather reporter at KSBW-TV in Salinas, California. While working for KSBW, she served in a variety of reporting roles, including news reporting and sports. She then moved from KSBW to the CBS affiliate, KPIX-TV, in San Francisco where she continued working as an "all around" reporter.

In 1977, CBS hired Craft to do the weekly segment, "Women in Sports", for the CBS Sports Spectacular. As part of her on-air reporting, she was required by CBS to undergo a make-over which included having her hair bleached platinum blonde; Craft later stated that she hated the experience. After a year at CBS, Craft returned to California where she again worked in several news positions, including a stint as co-anchor for Santa Barbara's ABC affiliate, KEYT-TV.

Craft continued with KEYT for several years before moving to Kansas City to work for the Metromedia, Inc. ABC affiliate, KMBC-TV. Craft claims that unbeknownst to her, a media consulting company produced a tape of her and had it shopped around to several stations throughout the country, including KMBC. As a result of this exposure, executives at KMBC requested Craft come to Kansas City for an interview; following the interview, she was hired. Craft states that at the time of her hiring she told the station management she "showed signs of her age and experience", and after the experience with CBS, was not willing to once again be "made over".