Comic Strip - Publicity and Recognition

Publicity and Recognition

The world's longest comic strip is 88.9-metre (292 ft) long and on display at Trafalgar Square as part of the London Comedy Festival. The London Cartoon Strip was created by 15 of Britain's best known cartoonists and depicts the history of London.

The Reuben, named for cartoonist Rube Goldberg, is the most prestigious award for U.S. comic strip artists. Reuben awards are presented annually by the National Cartoonists Society (NCS).

Today's strip artists, with the help of the NCS, enthusiastically promote the medium, which is considered to be in decline due to fewer markets (today few strips are published in newspapers outside the United States, the United Kingdom and Canada, mainly because of the smaller interest there, with translated versions of popular strips - particularly in Spanish - are primarily read over the internet) and ever-shrinking newspaper space. One particularly humorous example of such promotional efforts is the Great Comic Strip Switcheroonie, held in 1997 on April Fool's Day, an event in which dozens of prominent artists took over each other's strips. Garfield’s Jim Davis, for example, switched with Blondie’s Stan Drake, while Scott Adams (Dilbert) traded strips with Bil Keane (The Family Circus). Even the United States Postal Service got into the act, issuing a series of commemorative stamps marking the comic-strip centennial in 1996.

While the Switcheroonie was a one-time publicity stunt, for one artist to take over a feature from its originator is an old tradition in newspaper cartooning (as it is in the comic book industry). In fact, the practice has made possible the longevity of the genre's more popular strips. Examples include Little Orphan Annie (drawn and plotted by Harold Gray from 1924 to 1944 and thereafter by a succession of artists including Leonard Starr and Andrew Pepoy), and Terry and The Pirates, started by Milton Caniff in 1934 and picked up by George Wunder.

A business-driven variation has sometimes led to the same feature continuing under a different name. In one case, in the early 1940s, Don Flowers' Modest Maidens was so admired by William Randolph Hearst that he lured Flowers away from the Associated Press and to King Features Syndicate by doubling the cartoonist's salary, and renamed the feature Glamor Girls to avoid legal action by the AP. The latter continued to publish Modest Maidens, drawn by Jay Allen in Flowers' style.