Coronation Street - Sponsorship

Sponsorship

Cadbury was the first sponsor of Coronation Street beginning in July 1996. The original sponsorship had a chocolate-like version of the street (which can be seen in place at the Cadbury World museum in Bournville, Birmingham) with chocolate characters resembling some of the actual Coronation Street characters. In the summer of 2006, Cadbury Trebor Bassetts had to recall over one million chocolate bars, due to suspected salmonella contamination, and Coronation Street stopped the sponsorship for several months. In late 2006, Cadbury did not renew their contract, but agreed to sponsor the show until Coronation Street found a new sponsor.

In July 2007, an ITV press release announced that Harveys was the new sponsor of Coronation Street on the ITV Network. Harveys' sponsorship began on 30 September 2007. In the Coronation Street: Romanian Holiday film, Roy and Hayley Cropper are filmed in front of a Harveys store. In Coronation Street: A Knights Tale, a Harveys truck can be seen driving past Mary Taylor's motor-home to further promote the brand. On 11 April 2012, it was announced that Harveys had decided not to renew their contract and will cease sponsorship in January 2013. Compare the Market will be the new sponsor.

In November 2011 a Nationwide Building Society ATM in Dev and Sunita Alahan's shop became the first use of paid-for product placement in a UK primetime show.