Beau Brummell and Early British Dandyism
The model dandy in British society was George Bryan "Beau" Brummell (1778–1840), in his early days, an undergraduate student at Oriel College, Oxford and later, an associate of the Prince Regent. Brummell was not from an aristocratic background; indeed, his greatness was "based on nothing at all," as J.A. Barbey d'Aurevilly observed in 1845. Ever unpowdered, unperfumed, immaculately bathed and shaved, and dressed in a plain dark blue coat, he was always perfectly brushed, perfectly fitted, showing much perfectly starched linen, all freshly laundered, and composed with an elaborately knotted cravat. From the mid 1790s, Beau Brummell was the early incarnation of "the celebrity", a man chiefly famous for being famous—in his case, as a laconically witty clothes-horse.
By the time Pitt taxed hair powder in 1795 to help pay for the war against France and to discourage the use of flour (which had recently increased in both rarity and price, owing to bad harvests) in such a frivolous product, Brummell had already abandoned wearing a wig, and had his hair cut in the Roman fashion, "à la Brutus". Moreover, he led the transition from breeches to snugly tailored dark "pantaloons," which directly led to contemporary trousers, the sartorial mainstay of men's clothes in the Western world for the past two centuries. In 1799, upon coming of age, Beau Brummell inherited from his father a fortune of thirty thousand pounds, which he spent mostly on costume, gambling, and high living. In 1816 he suffered bankruptcy, the dandy's stereotyped fate; he fled his creditors to France, quietly dying in 1840, in a lunatic asylum in Caen, just before age 62.
Men of more notable accomplishments than Beau Brummell also adopted the dandiacal pose: George Gordon Byron, 6th Baron Byron occasionally dressed the part, helping reintroduce the frilled, lace-cuffed and lace-collared "poet shirt". In that spirit, he had his portrait painted in Albanian costume.
Another prominent dandy of the period was Alfred Guillaume Gabriel d'Orsay, the Count d'Orsay, who had been friends with Byron and who moved in the highest social circles of London.
In 1836 Thomas Carlyle wrote:
A Dandy is a clothes-wearing Man, a Man whose trade, office and existence consists in the wearing of Clothes. Every faculty of his soul, spirit, purse, and person is heroically consecrated to this one object, the wearing of Clothes wisely and well: so that the others dress to live, he lives to dress ... And now, for all this perennial Martyrdom, and Poesy, and even Prophecy, what is it that the Dandy asks in return? Solely, we may say, that you would recognise his existence; would admit him to be a living object; or even failing this, a visual object, or thing that will reflect rays of light...
By the mid-19th century, the English dandy, within the muted palette of male fashion, exhibited minute refinements -- "The quality of the fine woollen cloth, the slope of a pocket flap or coat revers, exactly the right colour for the gloves, the correct amount of shine on boots and shoes, and so on. It was an image of a well-dressed man who, while taking infinite pains about his appearance, affected indifference to it. This refined dandyism continued to be regarded as an essential strand of male Englishness."
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