Diffusion of Innovations - Decisions

Decisions

Two factors determine what type a particular decision is:

  • Whether the decision is made freely and implemented voluntarily,
  • Who makes the decision.

Based on these considerations, three types of innovation-decisions have been identified within diffusion of innovations.

Type Definition
Optional Innovation-Decision This decision is made by an individual who is in some way distinguished from others in a social system.
Collective Innovation-Decision This decision is made collectively by all individuals of a social system.
Authority Innovation-Decision This decision is made for the entire social system by few individuals in positions of influence or power.

Read more about this topic:  Diffusion Of Innovations

Famous quotes containing the word decisions:

    The great questions of the day will not be settled by means of speeches and majority decisions ... but by iron and blood.
    Otto Von Bismarck (1815–1898)

    Maturity involves being honest and true to oneself, making decisions based on a conscious internal process, assuming responsibility for one’s decisions, having healthy relationships with others and developing one’s own true gifts. It involves thinking about one’s environment and deciding what one will and won’t accept.
    Mary Pipher (20th century)

    There is an enormous chasm between the relatively rich and powerful people who make decisions in government, business, and finance and our poorer neighbors who must depend on these decisions to alleviate the problems caused by their lack of power and influence.
    Jimmy Carter (James Earl Carter, Jr.)