Rogers’ 5 Factors
Rogers defines several intrinsic characteristics of innovations that influence an individual’s decision to adopt or reject an innovation.
| Factor | Definition |
|---|---|
| Relative Advantage | How improved an innovation is over the previous generation. |
| Compatibility | The level of compatibility that an innovation has to be assimilated into an individual’s life. |
| Complexity or Simplicity | If the innovation is perceived as complicated or difficult to use, an individual is unlikely to adopt it. |
| Trialability | How easily an innovation may be experimented. If a user is able to test an innovation, the individual will be more likely to adopt it. |
| Observability | The extent that an innovation is visible to others. An innovation that is more visible will drive communication among the individual’s peers and personal networks and will in turn create more positive or negative reactions. |
Read more about this topic: Diffusion Of Innovations
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