NASCAR Sponsorship
DuPont is widely known for its sponsorship of NASCAR driver Jeff Gordon and his Hendrick Motorsports No.24 Chevrolet Impala. DuPont has been sponsoring Jeff Gordon since he began in Sprint Cup (then Winston Cup) in 1992. DuPont has said this about their sponsorship:
Our sponsorship of Jeff Gordon helps keep DuPont brands and products in the public eye. Branding is a key component of the DuPont knowledge intensity strategy for achieving sustainable growth.
The partnership lasted 18 seasons before DuPont was replaced by the AARP Drive to End Hunger as the No. 24 team's primary sponsor. DuPont continues as associate sponsor with a 12-race deal.
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