Spin-offs and Merchandise
Main article: EastEnders spin-offs See also: List of EastEnders television spin-offsIn 1998, EastEnders Revealed was launched on BBC Choice (now BBC Three). The show takes a look behind the scenes of the EastEnders and investigates particular places, characters or families within EastEnders. An episode of EastEnders Revealed that was commissioned for BBC Three attracted 611,000 viewers.
As part of the BBC's digital push, EastEnders Xtra was introduced in 2005. The show was presented by Angellica Bell and was available to digital viewers at 20:30 on Monday nights. It was also shown after the Sunday omnibus. The series went behind the scenes of the show and spoke to some of the cast members. A new breed of behind-the-scenes programmes have been broadcast on BBC Three since 1 December 2006. These are all documentaries related to current storylines in EastEnders, in a similar format to EastEnders Revealed, though not using the EastEnders Revealed name.
In October 2009, a 12-part Internet spin-off series entitled EastEnders: E20 was announced. The series was conceived by executive producer Diederick Santer "as a way of nurturing new, young talent, both on- and off-screen, and exploring the stories of the soaps' anonymous bystanders." E20 features a group of sixth-form characters and targets the "Hollyoaks demographic". It was written by a team of young writers and was shown three times a week on the EastEnders website from 8 January 2010. A second ten-part series started in September 2010, with twice-weekly episodes available online and an omnibus on BBC Three. A third series of 15 episodes started in September 2011.
EastEnders and rival soap opera Coronation Street took part in a crossover episode for Children in Need on 19 November 2010 called "East Street".
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