Sponsorship
Emmerdale have in the past been sponsored by a number of commercial partners including Daz, Heinz, Calgon, Airwick, Veet, Lemsip and Tombola Bingo. Emmerdale has been sponsored by Bet365 Bingo since March 2012.
Emmerdale's first sponsorship was Daz from 14 December 1999 to 20 February 2002 featuring Johno and Barry, who are seen indulging in their favourite pastime — sitting on the kitchen floor watching the washing machine go through its cycle. Each has a distinctive character, revealed through a series of dramas which unfold as the dogs chat to each other while sitting in front of the washing machine, much as humans do when watching television. The Daz sponsorship was finished in February 2002.
Read more about this topic: Emmerdale