Sponsorship
See also: English football sponsorshipSince the start of the 1994–95 season, the FA Cup has been sponsored. However, to protect the identity of the competition, the sponsored name has always included 'The FA Cup' in addition to the sponsor's name, unlike sponsorship deals for the League Cup where the word 'cup' is preceded by only the sponsor's name. Sponsorship deals run for four years, though – as in the case of E.ON – one-year extensions may be agreed.
Below is a list of sponsors and the sponsored name of the competition:
| Period | Sponsor | Name |
|---|---|---|
| 1871–1994 | No main sponsor | The FA Cup |
| 1994–1998 | Littlewoods Pools | The FA Cup sponsored by Littlewoods |
| 1998–2002 | AXA | The AXA-Sponsored FA Cup |
| 2002–2006 | No main sponsor | The FA Cup |
| 2006–2011 | E.ON | The FA Cup sponsored by E.ON |
| 2011–2014 | Budweiser | The FA Cup with Budweiser |
From August 2006 to 2014, Umbro will supply match balls for all FA Cup matches.
Read more about this topic: FA Cup
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