Radio
From the 1930s until her death in 1951, Fanny made a radio presence as a bratty toddler named Snooks, a role she premiered in a Follies skit co-written by playwright Moss Hart. Baby Snooks premiered in The Ziegfeld Follies of the Air in February 1936 on CBS with Alan Reed playing Lancelot Higgins, her beleaguered "Daddy". Reed, a prolific radio character actor, is perhaps best remembered as the original voice of Fred Flintstone on the animated television series The Flintstones. Brice moved to NBC in December 1937, performing the Snooks routines as part of the Good News show, then back to CBS on Maxwell House Coffee Time, with the half-hour divided between the Snooks sketches and comedian Frank Morgan.
In September 1944. Brice's longtime Snooks sketch writer, Philip Rapp and David Freedman, brought in partners, Arthur Stander and Everett Freeman, to develop an independent, half-hour comedy program. The program launched on CBS in 1944, moving to NBC in 1948, with Freeman producing. First called Post Toasties Time (named for the show's first sponsor), the show was renamed The Baby Snooks Show within short order, though in later years it was often known colloquially as Baby Snooks and Daddy. On the spinoff version of Baby Snooks, Hanley Stafford played Daddy, with Reed instead appearing as Daddy's employer, Mr. Weemish. Stafford eventually became the longest running actor to portray the "Daddy" character.
Brice was so meticulous about the program and the title character that she was known to perform in costume as a toddler girl even though seen only by the radio studio audience. She was 45 years old when the character began her long radio life. In addition to Reed and Stafford, her co-stars included Lalive Brownell, Lois Corbet and Arlene Harris playing her mother, Danny Thomas as Jerry, Charlie Cantor as Uncle Louie and Ken Christy as Mr. Weemish. She was completely devoted to the character, as she told biographer Norman Katkov: "Snooks is just the kid I used to be. She's my kind of youngster, the type I like. She has imagination. She's eager. She's alive. With all her deviltry, she is still a good kid, never vicious or mean. I love Snooks, and when I play her I do it as seriously as if she were real. I am Snooks. For 20 minutes or so, Fanny Brice ceases to exist."
Baby Snooks writer/producer Everett Freeman told Katkov that Brice didn't like to rehearse the role ("I can't do a show until it's on the air, kid") but always snapped into it on the air, losing herself completely in the character: "While she was on the air she was Baby Snooks. And...for an hour after the show, she was still Baby Snooks. The Snooks voice disappeared, of course, but the Snooks temperament, thinking, actions were all there."
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