Dynamics of Fansubbing
Although executives of domestic anime distributors have been vocal about their objection to fansubs, most do not want to gain an image as being hostile to their fans. Of special note, many in the anime industry started as VHS fansubbers themselves, although fansubbing as they knew it then has become profoundly different from fansubbing as it is known today. This is due to the shift from traditional fansubbing using VHS tape to modern digisubs that are circulated on the internet.
During the early days of the Internet, it was difficult for fansubbing groups to get the attention of their target audience. Even during the early to mid 1990s, groups still had to charge a nominal fee (usually $5 to $10 at most) for a VHS and shipping charges to get the anime to its destination. Many people in the general public were not willing to trust relatively unknown internet businesses, especially during the primitive days of internet security. Most of the American and UK anime distribution companies were formed during the early 1990s, and had little competition from such amateur groups. Some companies even formed out of fansubbing circles. However, as the internet grew in availability and speed, fansub groups were able to host and distribute fansubs online easily. The advent of BitTorrent as opposed to IRC has been pointed to as a key ingredient in the current fansubbing scene. It has been argued that this prompted fans to ignore official releases altogether, and some websites started charging for easier downloading rates. The development of new software and its newfound availability made it very simple to copy, subtitle, distribute, and play back fansubs, cutting into what DVDs offer, and their sales.
Many anime shows make their debut outside of Japan's shores in electronic format, and it is rare that a popular anime will go without fansubs. Recently, this has also applied to the tokusatsu fandom due to the fact fansubs are actually being done for Super Sentai, Kamen Rider, Ultraman, and various Daikaiju Movies which most fans didn't appreciate the dubbing. In addition, J-Horror and J-Drama, as well as other Asian Shows have been fansubbed as many people are becoming more and more curious about Asian Cinema and breaking away from the Kung Fu, Samurai, Giant Monsters films that so many people were familiar with prior to fansubbing.
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“Anytime we react to behavior in our children that we dislike in ourselves, we need to proceed with extreme caution. The dynamics of everyday family life also have a way of repeating themselves.”
—Cathy Rindner Tempelsman (20th century)