Etymology, Definition
The term refers to Matthew 4:19 from the New Testament, in which Jesus tells two fishermen that he will make them "fishers of men". Cult leader David Berg extrapolated from this that women in his movement should be "flirty fishers" (also called "bait" or "fisherwomen"): the targeted men were called "fish". The cult published several documents with exact instructions. Flirty Fishing was defined as using sex appeal for proselytizing. If masturbation, oral, or penetrative sex ensued, this was termed as "loving sexually" and also counted as a "deep witness", meaning that the "bait" earned more brownie points within the group than by mere flirting. Berg noted that Flirty Fishing did not necessarily entail intercourse, but that this was by far the most efficient method of proselytizing.
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