Game Show - Prizes

Prizes

Many of the prizes awarded on game shows are provided through product placement; although in some cases, they are provided by private organizations or purchased at either the full price or at a discount by the show. There is the widespread use of "promotional consideration", in which a game show receives a subsidy from an advertiser in return for awarding that manufacturer's product as a prize or consolation prize. Some products supplied by manufacturers may not be intended to be awarded at all, and are instead just used as part of the gameplay (such as the low-priced items used in several Pricing Games of The Price Is Right).