Garfield - Marketing

Marketing

See also: Garfield merchandise and Garfield statues

Garfield was originally created by Davis with the intention to come up with a "good, marketable character". Now the world's most syndicated comic strip, Garfield has spawned a "profusion" of merchandise including clothing, toys, games, Caribbean cruises, credit cards, dolls, DVDs of the movies or the TV series, and related media.

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