In 1977, Burns made another hit film, Oh, God!, playing the omnipotent title role opposite singer John Denver as an earnest but befuddled supermarket manager, whom God picks at random to revive His message. The image of Burns in a sailor's cap and light springtime jacket as the droll Almighty influenced his subsequent comedic work, as well as that of other comedians. At a celebrity roast in his honor, Dean Martin adapted a Burns crack: "When George was growing up, the Top Ten were the Ten Commandments." Teri Garr costarred as Denver's wife.
Burns appeared in this character along with Vanessa Williams on the September 1984 cover of Penthouse magazine, the issue which contained the infamous nude photos of Williams, as well as the first appearance of underage pornographic film star Nora Kuzma, better known to the world as Traci Lords. A blurb on the cover even announced "Oh God, she's nude!"
Oh, God! inspired two sequels Oh, God! Book II (in which the Almighty engages a precocious schoolgirl (Louanne Sirota) to spread the word) and Oh, God! You Devil—in which Burns played a dual role as God and the Devil, with the soul of a would-be songwriter (Ted Wass) at stake.
Burns also provided the voice of God in John Denver's TV special Montana Christmas Skies.
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