George Burns - Radio Stars

Radio Stars

Burns and Allen first made it to radio as the comedy relief for bandleader Guy Lombardo, which did not always sit well with Lombardo's home audience. In his later memoir, The Third Time Around, Burns revealed a college fraternity's protest letter, complaining that they resented their weekly dance parties with their girl friends to "Thirty Minutes of the Sweetest Music This Side of Heaven" had to be broken into by the droll vaudeville team.

In time, though, Burns and Allen found their own show and radio audience, first airing on February 15, 1932 and concentrating on their classic stage routines plus sketch comedy in which the Burns and Allen style was woven into different little scenes, not unlike the short films they made in Hollywood. They were also good for a clever publicity stunt, none more so than the hunt for Gracie's missing brother, a hunt that included Gracie turning up on other radio shows searching for him as well.

The couple was portrayed at first as younger singles, with Allen the object of both Burns' and other cast members' affections. Most notably, bandleaders Ray Noble (known for his phrase, "Gracie, this is the first time we've ever been alone") and Artie Shaw played "love" interests to Gracie. In addition, singer Tony Martin played an unwilling love interest of Gracie's, in which Gracie "sexually harassed" him, by threatening to fire him if the romantic interest wasn't returned. In time, however, due to slipping ratings and the difficulty of being portrayed as singles in light of the audience's close familiarity with their real-life marriage, the show adapted in the fall of 1941 to present them as the married couple they actually were. For a time, Burns and Allen had a rather distinguished and popular musical director: Artie Shaw, who also appeared as a character in some of the show's sketches. A somewhat different Gracie also marked this era, as the Gracie character could often be found to be mean to George.

George Your mother cut my face out of the picture.
Gracie Oh, George, you're being sensitive.
George I am not! Look at my face! What happened to it?
Gracie I don't know. It looks like you fell on it.

Or

Census Taker What do you make?
Gracie I make cookies and aprons and knit sweaters.
Census Taker No, I mean what do you earn?
Gracie George's salary.

As this format grew stale over the years, Burns and his fellow writers redeveloped the show as a situation comedy in the fall of 1941. The reformat focused on the couple's married life and life among various friends, including Elvia Allman as "Tootsie Sagwell," a man-hungry spinster in love with Bill Goodwin, and neighbors, until the characters of Harry and Blanche Morton entered the picture to stay. Like The Jack Benny Program, the new George Burns & Gracie Allen Show portrayed George and Gracie as entertainers with their own weekly radio show. Goodwin remained, his character as "girl-crazy" as ever, and the music was now handled by Meredith Willson (later to be better known for composing the Broadway musical The Music Man). Willson also played himself on the show as a naive, friendly, girl-shy fellow. The new format's success made it one of the few classic radio comedies to completely re-invent itself and regain major fame.