Grassroots - Astroturfing

Astroturfing

Faking a grassroots movement is known as astroturfing, which, as the name suggests, is named after AstroTurf, the iconic brand of artificial grass. Astroturfing means pretending to be a grassroots movement, when in reality the agenda and strategy are controlled by a hidden, non-grassroots organization. In this manner, a faux show is presented, consisting of robotic individuals pretending to be voicing their own opinions.

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