Marketing
In a standard business model where goods and services are exchanged for a monetary compensation, pricing of the goods is a fundamental element of the marketing process. While it would defeat the business model if companies provide all of their goods and services free of charge, it is common for them to provide limited amount of free goods in their promotional mix. Many companies often provide free samples to the press in order to generate media coverage for their products. Depending on the product, companies may provide free samples to prospective buyers.
In addition, many companies would often provide complementary goods and services free of charge (i.e., on a complimentary basis). For example, coffeehouses often provide Internet access free of charge to attract more customers. Hotels often provide free shuttle services. Restaurants often provide valet parking service free of charge.
Companies may also distribute branded stationery, refrigerator magnets, or similar items free to promote their brand instead of any specific line of products.
Read more about this topic: Gratis