Mass Media
In certain industries, such as the mass media where major part of the revenue comes from advertisers, it is often in the company's interest to reach as many people as possible. In this model, companies would often distribute most of their products and services free of charge, so they can reach the largest possible audience. The advertising, and not the sale of the product itself, is the primary revenue source within these industries.
Read more about this topic: Gratis
Famous quotes containing the words mass and/or media:
“The mass of men lead lives of quiet desperation.”
—Henry David Thoreau (1817–1862)
“Today the discredit of words is very great. Most of the time the media transmit lies. In the face of an intolerable world, words appear to change very little. State power has become congenitally deaf, which is why—but the editorialists forget it—terrorists are reduced to bombs and hijacking.”
—John Berger (b. 1926)