Merchandising
The Guinness Storehouse is a popular tourist attraction at St. James's Gate Brewery in Dublin where a self-guided tour includes an account of the ingredients used to make the stout, and a description of how it is made. A pint of Guinness is offered which the visitor may pour after a demonstration by one of the staff. There are videos showing how Guinness is tested by a panel of tasters and the visitor is instructed in tasting the beer. The tour includes such items as the historical coopering trade within Guinness, a section dedicated to advertising and merchandising by Guinness, and a section dedicated to historical artefacts and footage relating to Guinness. The tour finishes with a pint of Guinness (if it has not already been drunk at one of the other bars)in the Gravity Bar. Two other bars, a coffee shop and a restaurant are available to visitors during the tour and a range of Guinness merchandise is available to purchase.
Read more about this topic: Guinness