Harold Wilson - Political Style

Political Style

Wilson regarded himself as a "man of the people" and did much to promote this image, contrasting himself with the stereotypical aristocratic conservatives who had preceded him. Features of this portrayal included his working man's Gannex raincoat, his pipe (the British Pipesmokers' Council voted him Pipe Smoker of the Year in 1965 and Pipeman of the Decade in 1976, though in private he smoked cigars), his love of simple cooking and fondness for popular British relish HP Sauce, and his support for his home town's football team, Huddersfield Town. He spoke with a studied working class Yorkshire accent, although this was not part of his background, as his father had spoken "upper class" English. Eschewing continental holidays, he returned every summer with his family to the Isles of Scilly. His first general election victory relied heavily on associating these down-to-earth attributes with a sense that the UK urgently needed to modernise, after "thirteen years of Tory mis-rule....". These characteristics were exaggerated in Private Eye's satirical column "Mrs Wilson's Diary".

Wilson exhibited his populist touch in June 1965 when he had The Beatles honoured with the award of MBE (such awards are officially bestowed by The Queen but are nominated by the Prime Minister of the day). The award was popular with young people and contributed to a sense that the Prime Minister was "in touch" with the younger generation. There were some protests by conservatives and elderly members of the military who were earlier recipients of the award, but such protesters were in the minority. Critics claimed that Wilson acted to solicit votes for the next general election (which took place less than a year later), but defenders noted that, since the minimum voting age at that time was 21, this was hardly likely to impact many of the Beatles' fans who at that time were predominantly teenagers. It cemented Wilson's image as a modernistic leader and linked him to the burgeoning pride in the 'New Britain' typified by the Beatles. The Beatles mentioned Wilson rather negatively, naming both him and his opponent Edward Heath in George Harrison's song "Taxman", the opener to 1966's Revolver—recorded and released after the MBEs.

In 1967, Wilson had a different interaction with a musical ensemble. He sued the pop group The Move for libel after the band's manager Tony Secunda published a promotional postcard for the single "Flowers In The Rain", featuring a caricature depicting Wilson in bed with his female assistant, Marcia Williams. Gossip had hinted at an improper relationship, though these rumours were never substantiated. Wilson won the case, and all royalties from the song (composed by Move leader Roy Wood) were assigned in perpetuity to a charity of Wilson's choosing.

Wilson coined the term 'Selsdon Man' to refer to the anti-interventionist policies of the Conservative leader Edward Heath, developed at a policy retreat held at the Selsdon Park Hotel in early 1970. This phrase, intended to evoke the 'primitive throwback' qualities of anthropological discoveries such as Piltdown Man and Swanscombe Man, was part of a British political tradition of referring to political trends by suffixing 'man'. Another famous quote is "A week is a long time in politics": this signifies that political fortunes can change extremely rapidly. Other memorable phrases attributed to Wilson include "the white heat of the revolution." In his broadcast after the 1967 devaluation of the pound, Wilson said: "This does not mean that the pound here in Britain – in your pocket or purse – is worth any less....", and the phrase "the pound in your pocket" subsequently took on a life of its own.