Havana - Tourism

Tourism

Havana attracts over a million tourists annually, the Official Census for Havana reports that in 2010 the city was visited by 1,176,627 international tourists, a +20.0% increase from 2005.

The city has long been a popular attraction for tourists. Between 1915 and 1930, Havana hosted more tourists than any other location in the Caribbean. The influx was due in large part to Cuba's proximity to the United States, where restrictive prohibition on alcohol and other pastimes stood in stark contrast to the island's traditionally relaxed attitude to leisure pursuits. A pamphlet published by E.C. Kropp Co., Milwaukee, WI, between 1921 and 1939 promoting tourism in Havana, Cuba, can be found in the University of Houston Digital Library, Havana, Cuba, The Summer Land of the World, Digital Collection.

With the deterioration of Cuba – United States relations and the imposition of the trade embargo on the island in 1961, tourism dropped drastically and did not return to anything close to its pre-revolution levels until 1989. The revolutionary government in general, and Fidel Castro in particular, initially opposed any considerable development of the tourism industry, linking the sphere to the debauchery and criminal activities of times past. In the late 1970s, however, Castro changed his stance and, in 1982, the Cuban government passed a foreign investment code which opened a number of sectors, tourism included, to foreign capital.

Through the creation of firms open to such foreign investment (such as Cubanacan), Cuba began to attract capital for hotel development, managing to increase the number of tourists from 130,000 (in 1980) to 326,000 (by the end of that decade).

Havana has also been a popular health tourism destination for more than 20 years. Foreign patients travel to Cuba, Havana in particular, for a wide range of treatments including eye-surgery, neurological disorders such as multiple sclerosis and Parkinsons disease, and orthopaedics. Many patients are from Latin America, although medical treatment for retinitis pigmentosa, often known as night blindness, has attracted many patients from Europe and North America.