Corporate Affairs and Identity
| Vehicle sales | Units |
|---|---|
| Passenger vehicles | 104,848 |
| Light commercial vehicles | 33,554 |
| Sport utility vehicles | 11,091 |
| Total | 146,680 |
| Vehicle production | Units |
| Total | 107,795 |
| Engine production | Units |
| Family II | 136,699 |
| High Feature | 132,722 |
| Total | 269,421 |
| Exports | Units |
| Engines | 173,463 |
| Vehicles | 36,534 |
| Total | 209,997 |
As of 22 March 2010, chairman and managing director Mike Devereux heads operations at Holden. Vehicles are sold countrywide through the Holden Dealer Network (310 authorised stores and 12 service centres), which employs more than 13,500 people.
Since the 1960s, Holden models have been a staple of domestic touring car racing, and the quasi-factory Holden Racing Team (HRT) has successfully participated in V8 Supercar racing. In 1987, Holden Special Vehicles (HSV) was formed in partnership with Tom Walkinshaw, who primarily manufactures modified, high-performance Commodore variants. To further reinforce the brand, HSV introduced the HSV Dealer Team into the V8 Supercar fold in 2005 under the naming rights of Toll HSV Dealer Team.
The logo, or "Holden lion and stone" as it is known, has played a vital role in establishing Holden's identity. In 1928, Holden's Motor Body Builders appointed Rayner Hoff to design the emblem. The logo refers to a prehistoric fable, in which observations of lions rolling stones led to the invention of the wheel. With the 1948 launch of the 48-215, Holden revised its logo and commissioned another redesign in 1972 to better represent the company. The emblem was reworked once more in 1994.
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