Sales
In March 2006, Leonard said that in the past six to eight months, the company had hired national sales representatives across the country — in Florida, New York, Pennsylvania, Georgia and Nevada — in order to significantly expand beyond Texas. He also said that about 80 percent of the company's customers were from Texas as of that date.
One of the company's products, Curriculum on Wheels (COW), a purple multimedia machine on wheels that offers interactive video presentations on a variety of topics in social studies and science, was first produced in 2005.
According to the Ignite! Learning website, three different COW models are available: Science, Social Studies, and a "SuperCOW" that contains both curricula. Although specific pricing for each model has not been published by the firm, some COWS are reported to cost about $3,800 each. An annual maintenance fee of about $1,000 each has also been reported for some COWS.
The company has sold 1,700 COWs since 2005 and expects 2006 revenue of $5 million.
As of October 2006, over 13 U.S. school districts (out of over 14,000 school districts nation-wide) have used federal funds made available through the No Child Left Behind Act of 2001 in order to buy Ignite's products at $3,800 apiece.
Another company product is a library of 9 educational science DVDs called "Squibs".
In July, 2008 Ignite! released ION, a network-based system. At this time the company claimed to provide middle school curriculum to more than 250 school districts, 10,000 classrooms, and 300,000 students.
Read more about this topic: Ignite!
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