Jack Benny - Television

Television

Benny first appeared on television in a brief appearance on the inaugural broadcast of Los Angeles station KTTV (Channel 11) on January 1, 1949. KTTV was the Los Angeles CBS Television outlet at the time.

The television version of The Jack Benny Program ran from October 28, 1950, to 1965. Initially scheduled as a series of five "specials" during the 1950–1951 season, the show appeared every six weeks for the 1951–1952 season, every four weeks for the 1952–1953 season and every three weeks in 1953–1954. For the 1953–1954 season, half the episodes were live and half were filmed during the summer, to allow Benny to continue doing his radio show. From the fall of 1954 to 1960, it appeared every other week, and from 1960 to 1965 it was seen weekly.

In September 1954, CBS premiered Chrysler's Shower of Stars co-hosted by Jack Benny and William Lundigan. It enjoyed a successful run from 1954 until 1958. Both television shows often overlapped the radio show. In fact, the radio show alluded frequently to its television counterparts. Often as not, Benny would sign off the radio show in such circumstances with the line "Well, good night, folks. I'll see you on television."

When Benny moved to television, audiences learned that his verbal talent was matched by his controlled repertory of dead-pan facial expressions and gesture. The program was similar to the radio show (several of the radio scripts were recycled for television, as was somewhat common with other radio shows that moved to television), but with the addition of visual gags. Lucky Strike was the sponsor. Benny did his opening and closing monologues before a live audience, which he regarded as essential to timing of the material. As in other TV comedy shows, canned laughter was sometimes added to "sweeten" the soundtrack, as when the studio audience missed some close-up comedy because of cameras or microphones in their way. The television viewers learned to live without Mary Livingstone, who was afflicted by a striking case of stage fright. Livingstone appeared rarely if at all on the television show (for the last few years of the radio show, she pre-recorded her lines and Jack and Mary's daughter, Joan, stood in for the live broadcast as the pre-recordings were played), and finally retired from show business permanently in 1958, as her friend Gracie Allen had done.

Benny's television program relied more on guest stars and less on his regulars than his radio program. In fact, the only radio cast members who appeared regularly on the television program as well were Don Wilson and Eddie Anderson. Day appeared sporadically, and Harris had left the radio program in 1952, although he did make a guest appearance on the television show (Bob Crosby, Phil's "replacement", frequently appeared on television through 1956). A frequent guest was the Canadian born singer-violinist Gisele Mackenzie.

Benny was able to attract guests who rarely, if ever, appeared on television. In 1953, both Marilyn Monroe and Humphrey Bogart made their television debuts on Benny's program.

Canadian singer Gisele MacKenzie, who toured with Benny in the early 1950s, guest starred seven times on The Jack Benny Program. Benny was so impressed with MacKenzie's talents that he served as co-executive producer and guest starred on her 1957–1958 NBC variety show, The Gisele MacKenzie Show.

In 1964, Walt Disney was a guest, primarily to promote his production of Mary Poppins. Benny persuaded Disney to give him over 100 free admission tickets to Disneyland for his friends, but later in the show Disney apparently sent his pet tiger after Benny as revenge, at which point Benny opened his umbrella and soared above the stage like Mary Poppins.

In due course the ratings game finally got to Benny, too. CBS dropped the show in 1964, citing Benny's lack of appeal to the younger demographic the network began courting, and he went to NBC, his original network, in the fall, only to be out-rated by CBS's Gomer Pyle, U.S.M.C. The network dropped Benny at the end of the season. He continued to make occasional specials into the 1970s. His last television appearance was in 1974, on a The Dean Martin Celebrity Roast for Lucille Ball. The videotaped show was telecast just a few weeks after his death.

In his unpublished autobiography, I Always Had Shoes (portions of which were later incorporated by Jack's daughter, Joan, into her memoir of her parents, Sunday Nights at Seven), Benny said that he, not NBC, made the decision to end his TV series in 1965. He said that while the ratings were still very good (he cited a figure of some 18 million viewers per week, although he qualified that figure by saying he never believed the ratings services were doing anything more than guessing, no matter what they promised), advertisers were complaining that commercial time on his show was costing nearly twice as much as what they paid for most other shows, and he had grown tired of what was called the "rate race". Thus, after some three decades on radio and television in a weekly program, Jack Benny went out on top. In fairness, Benny himself shared Fred Allen's ambivalence about television, though not quite to Allen's extent. "By my second year in television, I saw that the camera was a man-eating monster...It gave a performer close-up exposure that, week after week, threatened his existence as an interesting entertainer."

In a joint appearance with Phil Silvers on Dick Cavett's show, Benny recalled that he had advised Silvers not to appear on television. However, Silvers ignored Benny's advice and proceeded to win several Emmy awards as Sergeant Bilko on the popular series The Phil Silvers Show, while Benny claimed he never won any of the television honors.