Opposition Years (1983–1996)
Following the defeat of the Fraser government and Fraser's subsequent resignation from parliament, Howard contested the Liberal leadership but was defeated by Andrew Peacock. Remaining Deputy Leader of the parliamentary party, Howard became Deputy Leader of the Opposition and the Liberal Party were defeated by Hawke's Labor Government at the 1984 election. In 1985, as Labor's position in opinion polls improved, Peacock's popularity sank, and Howard's profile rose, leadership speculation persisted. Peacock said he would no longer accept Howard as deputy unless he offered assurances that he would not challenge for the leadership. Following Howard's refusal to offer such an assurance, Peacock sought, in September 1985, to replace him with John Moore as Deputy Leader. The party room re-elected Howard as Deputy on 5 September (38 votes to 31), and, believing his position untenable, Peacock resigned the leadership. With Peacock not contesting the Liberal Party leadership ballot, Howard defeated Jim Carlton 57 votes to 6 to become Leader of the party and the Opposition.
- Leader of the opposition and new economic policy
Howard was in effect the Liberal party's first pro-market leader in the conservative coalition and spent the next two years working to revise Liberal policy away from that of Fraser's. In his own words he was an "economic radical" and a social conservative. Referring to the pro-market liberalism of the 1980s, Howard said in July 1986 that "The times will suit me". That year the economy was seen to be in crisis with a 40% devaluation of the Australian dollar, a marked increase in the current account deficit and the loss of the Federal Government's triple A rating. In response to the economic circumstances, Howard persistently attacked the Labor government and offered his free-market reform agenda. Support for the Labor Party and Hawke strengthened in 1985 and 1986 and Howard's approval ratings dropped in the face of infighting between Howard and Peacock supporters, a "public manifestation of disunity" over policy positions, and questions over Howard's leadership.
Hawke called the 1987 election six months early. In addition to the Howard–Peacock rivalry, Queensland National Party criticism of the federal Liberal and National leadership led to a split in the Coalition whereby Nationals ran against Liberals, and culminated in the "Joh for Canberra" campaign. Keating campaigned against John Howard's proposed tax changes forcing Howard to admit a double-counting in the proposal, and emphasising to the electorate that the package would mean at that stage undisclosed cuts to government services. The Hawke Government was re-elected with an increased majority.
- Howard's social agenda
In his social agenda, Howard promoted the traditional family and was antipathetic to the promotion of multiculturalism at the expense of a shared Australian identity. The immigration policy, One Australia, outlined a vision of "one nation and one future" and opposed multiculturalism. Howard publicly suggested that to support "social cohesion" the rate of Asian immigration be "slowed down a little". The comments divided opinion within the Coalition, and undermined Howard's standing amongst Liberal party figures including federal and state Ministers, intellectual opinion makers, business leaders, and within the Asia Pacific. Three Liberal MPs crossed the floor and two abstained in response to motion put forward by Prime Minister Hawke to affirm that race or ethnicity would not be used as immigrant selection criteria. Many Liberals later nominated the issue as instrumental in Howard subsequently losing the leadership in 1989. In a 1995 newspaper article (and in 2002 as Prime Minister), Howard recanted his 1988 remarks on curbing Asian immigration.
In line with "One Australia's" rejection of Aboriginal land rights, Howard said the idea of an Aboriginal treaty was "repugnant to the ideals of One Australia" and commented "I don't think it is wrong, racist, immoral or anything, for a country to say 'we will decide what the cultural identity and the cultural destiny of this country will be and nobody else."
- Loss of the leadership
As the country's economic position worsened in 1989, public opinion moved away from Labor, however there was no firm opinion poll lead for Howard or the Coalition. In February, Liberal Party president and prominent businessman, John Elliott, said confidentially to Andrew Peacock that he would support him in a leadership challenge against Howard, and in May a surprise leadership coup was launched, ousting Howard as Liberal leader. When asked that day whether he could become Liberal leader again, Howard likened it to "Lazarus with a triple bypass". The loss of the Liberal Party leadership to Peacock deeply affected Howard, who admitted he would occasionally drink too much. Declining Peacock's offer of Shadow Education, Howard went to the backbench and a new period of party disunity ensued. Howard served as Shadow Minister for Industry, Technology and Communications, Shadow Minister Assisting the Leader on the Public Service, Chairman of the Manpower and Labour Market Reform Group, Shadow Minister for Industrial Relations and Manager of Opposition Business in the House.
Following the Coalition's 1990 election loss, Howard had wanted to run again however he did not have enough support Peacock was replaced with former Howard staffer John Hewson who defeated Peter Reith, Peacock supported Hewson with generational change which took Howard's name out. Howard was a supporter of Hewson's economic program, with a Goods and Services Tax (GST) as its centrepiece. After Hewson lost the "unloseable" 1993 election to Paul Keating, Howard unsuccessfully challenged Hewson for the leadership. In 1994, he was again passed over for the leadership, which went to Alexander Downer.
- Opposition leader again
In January 1995, leaked internal Liberal Party polling showed that with gaffe-prone Downer as leader, the Coalition had slim chance of holding its marginal seats in the next election, let alone of winning government. Media speculation of a leadership spill ended when, on 26 January 1995, Downer resigned as Liberal Leader and Howard was elected unopposed to replace him. The Coalition subsequently opened a large lead over Labor in most opinion polls, and Howard overtook Paul Keating as preferred Prime Minister. Hoping to avoid a repeat of 1993, Howard revised his earlier statements against Medicare and Asian immigration, describing Australia as "a unique intersection between Europe, North America and Asia". This allowed Howard to focus on the economy and memory of the early 1990s recession, and on the longevity of the Labor government, which in 1996 had been in power for 13 years.
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