Freelance Career (1962–1982)
After launching himself as a freelance designer, working with brands such as Mario Valentino, Repetto, and the supermarket chain Monoprix and with financial backing from his family, he set up a small shop in Paris. At this time, he would often consult with Madame Zereakian, Christian Dior's Armenian fortune teller. Lagerfeld later said, "She told me I'd succeed in fashion and perfume."
In 1963, he began designing for Tiziani, a Roman couture house founded that year by Evan Richards (b. 1924) of Jacksboro, Texas. It began as couture and then branched out into ready-to-wear, bearing the label "Tiziani-Roma – Made in England." Lagerfeld and Richards sketched the first collection in 1963 together. "When they wound up with 90 outfits, Tiziani threw caution and invitations to the winds, borrowed Catherine the Great's jewels from Harry Winston, and opened his salon with a three-night wingding," according to one report in 1969. Lagerfeld designed for the company until 1969. Elizabeth Taylor was a fan of the label (she referred to Evan as "Evan Tiziani") and began wearing it in August 1966. Gina Lollobrigida, Doris Duke and Principessa Borghese were also customers while Lagerfeld was designing the line. He was replaced in 1969 with Guy Douvier.
Lagerfeld had begun to freelance for French fashion house Chloé in 1964, at first designing a few pieces a season. As more and more pieces were incorporated, he would soon design the entire collection. In 1970, he also began a brief design collaboration with Roman Haute Couture house Curiel (the designer, a woman named Gigliola Curiel, died in November 1969.) His first collection was described as having a "drippy drapey elegance" designed for a "1930s cinema queen." The Curiel mannequins all wore identical, short-cropped blonde wigs. He also showed black velvet shorts, to be worn under a black velvet ankle-length cape.
His Chloe collection for Spring 1973 (shown in October 1972) garnered headlines for offering something both "high fashion and high camp." He showed loose Spencer jackets and printed silk shirt jackets. He designed something he called a "surprise" skirt, which was ankle-length, pleated silk, so loose that it hid the fact it was actually pants. "It seems that wearing these skirts is an extraordinary sensation," he told a reporter at the time. He also designed a look inspired by Carmen Miranda, which consisted of mini bra dresses with very short skirts, and long dresses with bra tops and scarf shawls.
In 1972, he began to collaborate with Italian fashion house Fendi, designing furs, clothing and accessories.
Starting in the 1970s, Lagerfeld has occasionally worked as a costume designer for theatrical productions. He collaborated with stage directors such as Luca Ronconi and Jürgen Flimm, and designed for theatres like La Scala in Milan (Les Troyens by Hector Berlioz, 1980; directed by Ronconi), the Burgtheater in Vienna (Komödie der Verführung by Arthur Schnitzler, 1980; directed by Horst Zankl), and the Salzburg Festival (Der Schwierige by Hugo von Hofmannsthal, 1990; directed by Flimm).
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