Kelvin MacKenzie - After Leaving The Sun

After Leaving The Sun

In January 1994, MacKenzie moved to BSkyB, another of Murdoch's News Corporation assets. MacKenzie left within a few months.

In 1995, MacKenzie joined Mirror Group Newspapers and was appointed joint boss of their fledgling L!VE TV British cable television channel. The station had previously been headed by Janet Street-Porter, who had set out to establish L!VE TV as an alternative, youth-orientated channel. She clashed with MacKenzie over program content and soon left, leaving him in sole charge.

MacKenzie later said that he would agree to indulge in a "night of passion" with Janet Street-Porter and that he would be "willing" but only if she paid him £4.7m, a figure he had arrived at after calculating how much money he would lose from "loss of reputation, the negative impact on future earnings etc."

MacKenzie took a radically different approach and was criticised for producing severely downmarket programming. MacKenzie introduced features such as nightly editions of 'Topless Darts' (featuring topless women playing darts on a beach), 'The Weather in Norwegian' (with a young, typically blonde and bikini-clad Scandinavian woman presenting weather forecasts in both English and Norwegian), other weather forecasts featuring dwarfs bouncing on trampolines and stock exchange reports presented by Tiffany, a young female presenter who would strip naked as she read out the latest share prices. A large amount of airtime was given over to tarot card readers and astrologers. L!VE TV's best known character was the News Bunny, a man dressed as a giant rabbit who popped up during news broadcasts to give a thumbs up or a thumbs down to the various news stories to indicate whether or not he found them interesting or exciting.

The station had a budget of only £2,000 an hour and attracted very little in the way of an audience, never being watched by more than an average of 200,000 viewers, but the channel was well-known because of the controversy and criticism surrounding its programming, which led to the station being labelled "Tabloid TV" and even "Sun TV" (in reference to the newspaper, some critics accusing MacKenzie of doing nothing more than creating a television version of his old newspaper). MacKenzie has been accused of taking a "shamelessly tacky approach". He eventually left the station in 1997. He later said on LIVE TV:

Bouncing weather dwarfs were a major milestone in British TV. Their weather forecasts will be five years old now. We used to shoot them in batches ... and it was just luck if the forecast actually coincided with the weather. We were really ahead of our time. If Channel 5 put on Topless Darts at 10pm they would double their ratings.

The station failed and closed down.

In November 1998, MacKenzie headed a consortium (TalkCo Holdings) which purchased Talk Radio from CLT for £24.7 million. One of the financial backers was News International, News Corporation's main UK subsidiary. In 1999 TalkCo was renamed The Wireless Group and in January 2000 Talk Radio was rebranded as TalkSport. The Wireless Group acquired The Radio Partnership in 1999, gaining control of its nine local commercial stations. In May 2005, it was announced that the Northern Ireland media company, UTV plc, had made an agreed offer to buy the company, subject to shareholder and regulatory approval. In June 2005, the takeover proceeded, with MacKenzie being replaced by UTV executive Scott Taunton. The station lost listeners during Mackenzie's tenure.

In September 2005, MacKenzie took over Highbury House Communications, a magazine publishing company based in Bournemouth and Orpington. HHC held a number of titles mainly in the Leisure and Computing (Games) market with a 'ladette' title sitting uncomfortably in their portfolio. HHC was already suffering from massive debts when MacKenzie took the reins and despite efforts on his part to broker a life-line to save the ailing company, he had inherited a poisoned legacy. This venture also failed; Highbury and closed its doors in December 2005.

MacKenzie then spent a year as chairman of one of the UK's largest marketing and communications groups, Media Square plc. This was unsuccessful and MacKenzie left in March 2007.

MacKenzie has appeared on the BBC's Grumpy Old Men TV series, discussing his pet hates. In one edition he accused the BBC of having a left-wing bias and of producing out-dated and poor quality programmes and news. MacKenzie said that the reason for this was that that BBC Television Centre is populated almost exclusively by "left-wing turds".

Despite the aforementioned criticism of the corporation, in March 2006 MacKenzie joined BBC Radio Five Live as a presenter. He made his debut on the station over the summer, presenting a series of programmes telling the story of various scandals which have occurred at FIFA World Cup tournaments over the years. He then presented a retrospective look at the year gone by on Christmas Day.

In May 2006, MacKenzie became a columnist for The Sun, where he again courted controversy, being accused using one of his columns to launch an attack on the people of Scotland (see below). On the subject of the columns themselves, he has said "I want to get the Lonsdale Belt for vile and be personally rude to as many people as possible."

In August 2010, he appeared as a panellist on the ITV show 3@Three.