History
From the company's founding by George Eastman in 1889, Kodak followed the razor and blades strategy of selling inexpensive cameras and making large margins from consumables — film, chemicals and paper. As late as 1976, Kodak commanded 90% of film sales and 85% of camera sales in the U.S., according to a 2005 case study for Harvard Business School. This seemingly unassailable competitive position would foster an unimaginative and complacent corporate culture.
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