Name and Branding
Roots for the name KPMG stem from the names of four partners who merged their own independent accounting firms:
- K stands for Klynveld, after Piet Klynveld, founder of the accounting firm Klynveld Kraayenhof & Co. in Amsterdam in 1917.
- P stands for Peat, after William Barclay Peat, founder of the accounting firm William Barclay Peat & Co. in London in 1870.
- M stands for Marwick, after James Marwick, co-founder of the accounting firm Marwick, Mitchell & Co. in New York City in 1897.
- G stands for Goerdeler, after Reinhard Goerdeler, chairman of the German accounting firm Deutsche Treuhand-Gesellschaft (DTG) and, later, chairman of KPMG.
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Famous quotes containing the words name and:
“Name any name and then remember everybody you ever knew who bore than name. Are they all alike. I think so.”
—Gertrude Stein (1874–1946)