Logos
From 1965 to 2003, KYW-TV's logo was a distinct "Stylized 3" in the font made famous by Group W. KYW-TV first introduced the logo in 1963, when the station was based in Cleveland. It was the longest continuously-used logo in Philadelphia television history until 2006, when WPVI-TV's simple "6" logo passed it. The only major change came in February 1998, when the CBS Eye was placed in front of the "3". The logo was finally retired after KYW-TV rebranded under the CBS Mandate as CBS 3.
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